Quick Comparison
| Feature | Shopify | WooCommerce | Wix Ecommerce |
|---|---|---|---|
| Starting Price | Contact for pricing | Contact for pricing | Contact for pricing |
| Ease of Use | Easy | Moderate | Very Easy |
| Transaction Fees | Varies by plan | None | Varies by plan |
| Customization | Moderate | High | Limited |
| Best For | Most Popular | Best Value | Easiest to Use |
Detailed Comparison
Shopify
Most PopularAll-in-one ecommerce platform with point-of-sale, payment processing, and extensive app marketplace. Perfect for Australian businesses wanting a complete online store solution with minimal technical setup.
✓ Pros
- ✓ Easy to set up and use
- ✓ Comprehensive all-in-one solution
- ✓ Extensive app ecosystem
- ✓ Strong mobile capabilities
- ✓ Excellent customer support
- ✓ Regular feature updates
- ✓ Good for beginners and advanced users
- ✓ Strong security and reliability
✗ Cons
- ✗ Transaction fees on lower plans
- ✗ Can become expensive with apps
- ✗ Less customization than open-source options
- ✗ Monthly subscription required
- ✗ Limited design flexibility on basic plans
Pricing
- Basic: Contact for pricing - Online store, Unlimited products, 2 staff accounts, Basic reports
- Shopify: Contact for pricing - Everything in Basic, 5 staff accounts, Professional reports, Gift cards
- Advanced: Contact for pricing - Everything in Shopify, 15 staff accounts, Advanced report builder, Third-party calculated shipping
WooCommerce
Best ValueFree and flexible WordPress ecommerce plugin that gives you complete control over your online store. Perfect for Australian businesses that want customization and don't mind technical setup.
✓ Pros
- ✓ Completely free core plugin
- ✓ Highly customizable
- ✓ Full control over your store
- ✓ Extensive plugin ecosystem
- ✓ No transaction fees
- ✓ SEO-friendly
- ✓ Large community support
- ✓ Regular updates
✗ Cons
- ✗ Requires WordPress hosting
- ✗ More technical setup required
- ✗ You manage security and updates
- ✗ No built-in hosting
- ✗ Learning curve for beginners
- ✗ Extensions can add up in cost
Pricing
- Free: Contact for pricing - Core plugin free, Unlimited products, Payment gateways, Shipping options
- Extensions: Contact for pricing - Premium extensions, Advanced features, Priority support, Regular updates
Wix Ecommerce
Easiest to UseEasy store builder for beginners with drag-and-drop functionality. Perfect for Australian small businesses and individuals who want to create an online store without technical knowledge.
✓ Pros
- ✓ Very easy to use
- ✓ No technical knowledge required
- ✓ Beautiful templates
- ✓ Drag-and-drop editor
- ✓ Good for beginners
- ✓ All-in-one solution
- ✓ Mobile-friendly
- ✓ Quick setup
✗ Cons
- ✗ Less customization than open-source
- ✗ Template-based design
- ✗ Can be limiting for advanced users
- ✗ Transaction fees on some plans
- ✗ Less scalable than dedicated platforms
- ✗ Limited migration options
Pricing
- Business Basic: Contact for pricing - Online store, Unlimited products, Payment acceptance, Custom domain
- Business Unlimited: Contact for pricing - Everything in Basic, Advanced shipping, Recurring payments, Product reviews
- Business VIP: Contact for pricing - Everything in Unlimited, Priority support, VIP support, Advanced analytics
Which One is Best For You?
Choose Shopify If:
- • Businesses wanting an all-in-one solution
- • Beginners needing easy setup
- • Stores needing POS integration
- • Businesses wanting extensive app options
Choose WooCommerce If:
- • Businesses already using WordPress
- • Technical users wanting control
- • Businesses needing customization
- • Budget-conscious businesses
Choose Wix Ecommerce If:
- • Beginners and non-technical users
- • Small businesses
- • Simple store needs
- • Quick store setup
Conclusion
After comparing Shopify, WooCommerce, and Wix, each platform serves different business needs:
Shopify is the best all-in-one solution for businesses wanting everything in one place. It's easy to use, has extensive apps, and includes POS capabilities. Perfect if you want minimal technical setup and are willing to pay monthly fees.
WooCommerce is ideal for businesses that want complete control and flexibility. It's free (though you need hosting), highly customizable, and perfect if you're already using WordPress. Best for technical users or those with development resources.
Wix Ecommerce is the easiest option for absolute beginners. The drag-and-drop builder makes it simple to create a store without any technical knowledge. Great for small businesses and individuals who want a quick, easy solution.
For Australian businesses specifically: All three support Australian payment gateways, but Shopify has the most extensive local integrations. WooCommerce gives you the most flexibility to integrate with any Australian service.
Consider your technical skills, budget, customization needs, and growth plans when choosing. All offer free trials or free core versions, so test them to see which fits your workflow best.
Ready to Get Started?
Both Shopify and WooCommerce and Wix Ecommerce offer free trials. Sign up today and see which option works best for your Australian business.
Affiliate Disclosure: This article contains affiliate links. If you click through and make a purchase, we may earn a commission at no additional cost to you. Our recommendations are based on genuine research and testing to help you find the best solutions for your Australian business.