HubSpot CRM Review: Features, Pricing & Pros/Cons

HubSpot CRM is one of the most popular free CRM solutions, offering comprehensive features for managing customer relationships. But is it the right choice for Australian small businesses? We review HubSpot CRM's features, pricing, and suitability.

Last updated: January 2026

Quick Comparison

Feature HubSpot CRM
Starting Price Contact for pricing
Best For Best Free Option
Free Plan ✓ Excellent free plan
Marketing Features ✓ Included

Detailed Comparison

HubSpot CRM

Best Free Option

Free-tier CRM with marketing, sales, and support tools. Perfect for Australian small businesses that want comprehensive CRM functionality without the high cost.

✓ Pros

  • Excellent free plan
  • All-in-one platform
  • Strong marketing features
  • Good for inbound marketing
  • Extensive integrations
  • User-friendly interface
  • Regular feature updates
  • Good educational resources

✗ Cons

  • Can become expensive with add-ons
  • Some features require higher plans
  • Can be overwhelming for simple needs
  • Limited customization on free plan
  • Email sending limits on free plan
  • Less specialized than dedicated tools

Pricing

  • Free: Contact for pricing - Contact management, Deal pipeline, Email tracking, Basic reporting
  • Starter: Contact for pricing - Everything in Free, Email marketing, Live chat, Advanced reporting
  • Professional: Contact for pricing - Everything in Starter, Marketing automation, Sales automation, Advanced analytics
Try HubSpot CRM Free Trial →

Which One is Best For You?

Choose HubSpot CRM If:

  • Businesses wanting free CRM
  • Companies needing marketing + CRM
  • Businesses focused on inbound marketing
  • Teams wanting all-in-one solution
Start HubSpot CRM Free Trial →

Conclusion

HubSpot CRM is an excellent choice for Australian small businesses, especially those just starting with CRM:

Best for: Businesses wanting free CRM, companies needing marketing + CRM integration, teams focused on inbound marketing, and businesses wanting an all-in-one platform.

Consider alternatives if: You need advanced sales features, want a simpler sales-focused CRM, or prefer a more traditional CRM interface. For these needs, consider Pipedrive or Salesforce Essentials.

Value proposition: HubSpot's free plan is exceptional and perfect for getting started. Paid plans offer good value if you need marketing automation and advanced features.

Bottom line: If you want a free, comprehensive CRM with strong marketing integration, HubSpot CRM is hard to beat. It's user-friendly, feature-rich, and offers a clear upgrade path as your business grows.

Ready to Get Started?

Both HubSpot CRM offer free trials. Sign up today and see which option works best for your Australian business.

Affiliate Disclosure: This article contains affiliate links. If you click through and make a purchase, we may earn a commission at no additional cost to you. Our recommendations are based on genuine research and testing to help you find the best solutions for your Australian business.

Learn more about our affiliate relationships.

Related Articles