Quick Comparison
| Feature | SEMrush | Ahrefs | Moz Pro | Ubersuggest | Google Search Console | Surfer SEO |
|---|---|---|---|---|---|---|
| Starting Price | Contact for pricing | Contact for pricing | Contact for pricing | Contact for pricing | Contact for pricing | Contact for pricing |
| Best For | Most Comprehensive | Best for Link Building | Most Established | Best Value | Essential Free Tool | Best for Content SEO |
| Keyword Research | ✓ Available | ✓ Available | ✓ Available | ✓ Available | ✓ Available | ✓ Available |
| Backlink Analysis | ✓ Available | ✓ Available | ✓ Available | ✓ Available | Limited | ✓ Available |
| Site Audit | ✓ Available | ✓ Available | ✓ Available | ✓ Available | ✓ Available | ✓ Available |
| Rank Tracking | ✓ Available | ✓ Available | ✓ Available | ✓ Available | Limited | ✓ Available |
Detailed Comparison
SEMrush
Most ComprehensiveAll-in-one SEO suite with comprehensive keyword research, site audit capabilities, and competitor analysis. Perfect for Australian businesses that need a complete SEO toolkit in one platform.
✓ Pros
- ✓ All-in-one SEO solution
- ✓ Comprehensive feature set
- ✓ Excellent competitor analysis
- ✓ Strong keyword research tools
- ✓ Good site audit capabilities
- ✓ Regular feature updates
- ✓ Extensive database
- ✓ Good for agencies
✗ Cons
- ✗ Can be expensive for small businesses
- ✗ Steep learning curve
- ✗ Interface can be overwhelming
- ✗ Some features require higher plans
- ✗ Data limits on lower tiers
Pricing
- Pro: Contact for pricing - Keyword research, Site audit, Competitor analysis, Rank tracking
- Guru: Contact for pricing - Everything in Pro, Historical data, Content marketing tools, Extended limits
- Business: Contact for pricing - Everything in Guru, API access, White label reports, Priority support
Ahrefs
Best for Link BuildingPowerful link and keyword explorer with excellent tutorials and educational content. Ideal for Australian businesses that want deep link analysis and comprehensive keyword research.
✓ Pros
- ✓ Best backlink analysis in the industry
- ✓ Excellent educational content
- ✓ User-friendly interface
- ✓ Comprehensive keyword database
- ✓ Strong link building tools
- ✓ Regular updates
- ✓ Good customer support
- ✓ Accurate data
✗ Cons
- ✗ Expensive pricing
- ✗ Limited features on lower plans
- ✗ Can be complex for beginners
- ✗ Some features require higher tiers
- ✗ Less all-in-one than competitors
Pricing
- Lite: Contact for pricing - Keyword research, Site audit, Backlink analysis, Rank tracking
- Standard: Contact for pricing - Everything in Lite, Historical data, Content explorer, Extended limits
- Advanced: Contact for pricing - Everything in Standard, API access, Custom reports, Priority support
Moz Pro
Most EstablishedClassic SEO toolkit with rank tracking and on-page optimization features. Perfect for Australian businesses that want reliable, established SEO tools with a focus on fundamentals.
✓ Pros
- ✓ Established and reliable platform
- ✓ Focus on SEO fundamentals
- ✓ Good for local SEO
- ✓ User-friendly interface
- ✓ Strong educational content
- ✓ Good customer support
- ✓ MozBar browser extension
- ✓ Consistent updates
✗ Cons
- ✗ Less comprehensive than some competitors
- ✗ Smaller backlink database
- ✗ Can be expensive for features
- ✗ Less advanced than newer tools
- ✗ Limited all-in-one capabilities
Pricing
- Standard: Contact for pricing - Rank tracking, Site crawl, Link research, Keyword research
- Medium: Contact for pricing - Everything in Standard, More campaigns, Extended limits, API access
- Large: Contact for pricing - Everything in Medium, Unlimited campaigns, Priority support, Custom reporting
Ubersuggest
Best ValueBudget-friendly SEO tool with basic research features. Perfect for Australian small businesses and startups that need essential SEO tools without the premium price tag.
✓ Pros
- ✓ Very affordable pricing
- ✓ Good value for money
- ✓ Easy to use interface
- ✓ Essential SEO features included
- ✓ Good for beginners
- ✓ Regular updates
- ✓ Free tier available
- ✓ Chrome extension included
✗ Cons
- ✗ Less comprehensive than premium tools
- ✗ Smaller database than competitors
- ✗ Limited advanced features
- ✗ Less accurate than premium tools
- ✗ Fewer integrations
- ✗ Basic reporting
Pricing
- Individual: Contact for pricing - Keyword research, Site audit, Backlink data, Rank tracking
- Business: Contact for pricing - Everything in Individual, More projects, Extended limits, Priority support
Google Search Console
Essential Free ToolFree Google tool for indexing and performance monitoring. Essential for all Australian businesses to track how their website appears in Google search results.
✓ Pros
- ✓ Completely free
- ✓ Direct data from Google
- ✓ Essential for all websites
- ✓ Accurate search data
- ✓ Security monitoring
- ✓ Mobile usability insights
- ✓ Core Web Vitals tracking
- ✓ No subscription required
✗ Cons
- ✗ Limited compared to paid tools
- ✗ No keyword research features
- ✗ No competitor analysis
- ✗ Basic reporting
- ✗ No backlink analysis
- ✗ Limited historical data
- ✗ Interface can be complex
- ✗ No rank tracking
Pricing
- Free: Contact for pricing - Performance monitoring, Indexing status, Mobile usability, Security issues
Surfer SEO
Best for Content SEOSEO optimization tool that works with content for better rankings. Perfect for Australian businesses that want to create content optimized for search engines using data-driven insights.
✓ Pros
- ✓ Excellent for content optimization
- ✓ Data-driven content creation
- ✓ Easy to use content editor
- ✓ Good for content teams
- ✓ AI integration options
- ✓ Clear optimization guidance
- ✓ Good for on-page SEO
- ✓ Regular updates
✗ Cons
- ✗ Focused mainly on content SEO
- ✗ Less comprehensive than all-in-one tools
- ✗ Limited backlink features
- ✗ Can be expensive for content volume
- ✗ Less useful for technical SEO
- ✗ Requires content creation focus
Pricing
- Essential: Contact for pricing - Content editor, Keyword research, Content audit, Basic reports
- Advanced: Contact for pricing - Everything in Essential, More articles, AI writing integration, Extended limits
- Business: Contact for pricing - Everything in Advanced, Unlimited articles, API access, Priority support
Which One is Best For You?
Choose SEMrush If:
- • Businesses needing comprehensive SEO tools
- • Agencies managing multiple clients
- • Companies wanting all-in-one solution
- • Businesses with SEO budgets
Choose Ahrefs If:
- • Businesses focused on link building
- • SEO professionals and agencies
- • Companies needing detailed backlink data
- • Businesses wanting educational resources
Choose Moz Pro If:
- • Businesses wanting established tools
- • Local SEO focused businesses
- • Companies prioritizing fundamentals
- • Businesses needing reliable rank tracking
Choose Ubersuggest If:
- • Budget-conscious small businesses
- • Startups and freelancers
- • Businesses needing basic SEO tools
- • Companies just starting with SEO
Choose Google Search Console If:
- • All businesses (essential free tool)
- • Budget-conscious businesses
- • Companies wanting Google-specific data
- • Businesses monitoring indexing
Choose Surfer SEO If:
- • Content-focused businesses
- • Companies creating lots of content
- • Businesses wanting content optimization
- • Content marketing teams
Conclusion
The best SEO tool for your Australian small business depends on your budget, technical skills, and specific needs:
For comprehensive SEO: SEMrush offers the most complete all-in-one solution with extensive features for keyword research, site audits, and competitor analysis.
For link building focus: Ahrefs excels with the best backlink analysis in the industry and excellent educational resources.
For established reliability: Moz Pro provides classic SEO tools with a focus on fundamentals and strong local SEO features.
For budget-conscious businesses: Ubersuggest offers essential SEO features at an affordable price, perfect for startups and small businesses.
For free essential monitoring: Google Search Console is a must-have free tool for all businesses to track Google search performance.
For content optimization: Surfer SEO specializes in content-based SEO optimization, ideal for businesses creating lots of content.
Most tools offer free trials, so test them to find the best fit. Consider your budget, technical expertise, and whether you need all-in-one tools or specialized features when making your decision.
Ready to Get Started?
Both SEMrush and Ahrefs and Moz Pro and Ubersuggest and Google Search Console and Surfer SEO offer free trials. Sign up today and see which option works best for your Australian business.
Affiliate Disclosure: This article contains affiliate links. If you click through and make a purchase, we may earn a commission at no additional cost to you. Our recommendations are based on genuine research and testing to help you find the best solutions for your Australian business.