Quick Comparison
| Feature | ActiveCampaign CRM |
|---|---|
| Starting Price | Contact for pricing |
| Best For | Best for Email Marketing |
| Email Marketing | ✓ Included |
| Automation | ✓ Powerful automation |
Detailed Comparison
ActiveCampaign CRM
Best for Email MarketingCRM combined with email automation and marketing tools. Perfect for Australian small businesses that need CRM functionality with powerful email marketing and automation.
✓ Pros
- ✓ Excellent email marketing
- ✓ Strong automation features
- ✓ CRM + marketing in one
- ✓ Good value for features
- ✓ User-friendly interface
- ✓ Powerful automation builder
- ✓ Good for small businesses
- ✓ Regular updates
✗ Cons
- ✗ Less comprehensive than dedicated CRM
- ✗ Can be expensive with high contact counts
- ✗ Limited CRM features compared to pure CRM tools
- ✗ Email-focused (less sales-focused)
- ✗ Learning curve for automation
- ✗ Some features require higher plans
Pricing
- Lite: Contact for pricing - Email marketing, Marketing automation, CRM, Contact management
- Plus: Contact for pricing - Everything in Lite, Advanced automation, Sales automation, Deal pipeline
- Professional: Contact for pricing - Everything in Plus, Advanced reporting, Custom reporting, API access
Which One is Best For You?
Choose ActiveCampaign CRM If:
- • Businesses needing email + CRM
- • Companies focused on email marketing
- • Small businesses wanting automation
- • Teams needing marketing automation
Conclusion
ActiveCampaign is excellent for small businesses needing CRM + email marketing:
Best for: Businesses needing email marketing + CRM, companies focused on email automation, small businesses wanting marketing automation, and teams needing lead nurturing.
Consider alternatives if: You only need CRM without email marketing, want free CRM, or prefer separate tools. For these needs, consider HubSpot (free CRM) or Pipedrive (sales-focused).
Value proposition: ActiveCampaign offers excellent value by combining CRM and email marketing in one platform. The automation features are particularly powerful for the price.
Bottom line: If you need both CRM and email marketing, ActiveCampaign is an excellent choice. It combines both effectively and offers powerful automation that can significantly improve your marketing and sales processes.
Ready to Get Started?
Both ActiveCampaign CRM offer free trials. Sign up today and see which option works best for your Australian business.
Affiliate Disclosure: This article contains affiliate links. If you click through and make a purchase, we may earn a commission at no additional cost to you. Our recommendations are based on genuine research and testing to help you find the best solutions for your Australian business.